Andrea Cattaneo is a strong believer in the potential of the virtual contents and the immersive storytelling as a powerful form of entertainment of the future. His aim is to continue to experiment with new forms of communication linked to new technologies. Andrea holds a degree in engineering, and graduated in 2015 from the Documentary Practice and Visual Journalism Program at ICP where he was awarded the George and Joyce Moss Scholarship and selected for the Eddie Adams Workshop XXVIII. Andrea spent many years as an executive in the home entertainment industries and now he is the founder of Vertual, a company dedicated 100% to the creation of virtual reality experiences. In the meantime, he is still working as a freelancer creating multimedia stories which focus on social justice issues and the environment