Talk in Images, presented by ICP in partnership with Huawei, explores the power of photography to act as a universal language. Notable visual storytellers lead conversations around topics such as “love,” “work,” and “hope” through photos posted on social media. A laboratory of sorts, the series explores the power of imagery to spark meaningful, socially engaged, and conscientious visual conversations on a global scale.

Talk in Images—Mood offers a first-look at the fifth theme of the series.

“Moods exist because of the musical aspect of an emotion’s neural activity, the lower portion imperceptible to our conscious ears. In our usage (adapted from Ekman), a mood is a state of enhanced readiness to experience a certain emotion. Where an emotion is a single note, clearly struck, hanging for a moment in the still air, a mood is the extended, nearly inaudible echo that follows.” — Thomas Lewis, MD; Fari Amini, MD; and Richard Lannon, MD, A General Theory of Love, pg. 45.

In the words of London-based photographer Dan Rubin, who led this visual conversation:

“It’s a curious thing, how the mind maps images and scenes to words—the first thing that came to mind when I thought about ‘mood’ was dark, stormy landscapes, one of my favorite things to observe, and photograph. As I allowed my mind to wander around the theme, I thought about the other ways mood enters my work, and the work I’m most enamored with, and realized people (and all our moods) are the loveliest, most relatable form for me.

This portrait of Frankie [top image]—a barista in Glasgow—is one of my favorites for what it represents to the two people involved: Frankie enthusiastically agreed to be photographed, in spite of never having sat for a portrait before, which was her gift to me; when she saw the portrait a few weeks later (this was shot on medium format film), she told me she cried as she’d never thought of herself as beautiful before.”

During the day, Talk in Images—Mood can be viewed on monitors inside the ICP Museum and during evening hours, images are literally “projected” onto the windows of the ICP Museum; they can be viewed from the sidewalk outside the Museum and are most visible after sunset. Learn more about Projected.

About Dan Rubin

Dan Rubin is a designer, photographer, and creative director based in London. Co-founder of the Photographic Journal and webgraph, a design studio, he helps startups and established brands solve design problems and travels the globe on photographic commissions for Alfa Romeo, American Express, Barbour, Ducati, Land Rover, Nissan, O2, RedBull, Starwood Hotels, Travel + Leisure, Williams Martini, and more.

TOP IMAGE: © Dan Rubin