NEW BUSINESS MODELS IN PHOTOGRAPHY | #ICPMEETUP

Panel featuring Sara Walker of Shutterstock, Kenneth Schlenker of ArtList and Nur Elektra El Shami of articurate.net. Presented at the ICP School on June 10, 2015 and moderated by Studio55. 

In the last decade, the emergence and rise of digital imaging and the wealth of images it created has deeply changed the balance of power between photographer and buyer. Photo distribution is easier than ever and maintaining a position of "never giving your work for free" is increasingly difficult as the internet offers photo editors almost infinite imagery to use.

Selling work in the "fine arts" world and getting pre-financing for projects through traditional means has also become more difficult in this crowded and competitive context. From the revolution of crowdfunding to the new distribution, sales, and licensing platforms leveling the field for aspiring and professional photographers alike, what solutions exist for image-makers to make a living off their trade and properly monetize their stories and content?