@ThisSideofHoover is a digital archive of a quickly gentrifying neighborhood in Los Angeles. The project focuses on the legacies of marginalized voices that have been left out of the dominant discourse. Through this visual documentation, the archive seeks to record the changing landscape, challenges, and histories of a changing pocket of the city.

How to View

During the day, the installment can be viewed on monitors inside the ICP Museum and during evening hours, images are literally “projected” onto the windows of the ICP Museum; they can be viewed from the sidewalk outside the Museum and are most visible after sunset. Learn more about Projected.

About the Artist

Samanta Helou Hernandez is a multimedia journalist and visual storyteller. Her work revolves around Latinx culture and how it informs identity, history, and social issues. Her work has been published by LA Weekly, Remezcla, and KCET, among others. In 2017, she started “This Side of Hoover,” an Instagram account archiving the legacies as well as the rapid gentrification of Virgil Village, a small neighborhood in East Hollywood. Hernandez was an Annenberg Fellow at the University of Southern California where she received an MA in arts journalism.


TOP IMAGE: © Samanta Helou Hernandez