Digital Marketing Coordinator

Dec 28, 2021

Department: Marketing and Communications

Schedule: Full- Time

Reports To: Associate Director of Marketing and Communications

The International Center of Photography (ICP) is the world’s leading institution dedicated to photography and visual culture. Through our exhibitions, education, public programs, and community outreach, we offer an open forum for dialogue about the power of the image. Since our founding in 1974, we have presented more than 700 exhibitions and offered thousands of classes, providing instruction at every level. Our new integrated center on the Lower East Side reunites our school and museum in one space to become the cultural anchor of Essex Crossing.

Position Summary:

The Digital Marketing Coordinator (DMC) will be instrumental in supporting ICP’s Marketing and Communications Department by coordinating and producing content for a variety of channels with an emphasis on email (Mailchimp) and website (Drupal), and including organic social (Instagram, Facebook, Twitter, Linked In, YouTube) and third-party platforms (e.g. Acme, Lightspeed, Ticketleap). The DMC will collaborate with team members to produce marketing and communications assets and collateral, including images, gifs, PDFs, and more. Knowledge of systems, project management, and analytics will be helpful in this role.

This team member must have the capacity to work independently and approach their work in an organized and detail-oriented manner. They must also be proactive and enthusiastic about working with other team members in a fast-paced environment. The DMC role is an opportunity to cultivate and leverage skills in digital marketing and grow an internalized understanding of brand management.

Essential Functions and Duties:


  • Work with Marketing and Communication team members to coordinate and produce content and execute digital strategy for a range of initiatives at ICP, including exhibitions, education programs, public programs, the Infinity Awards, membership acquisition, annual fund donations, shop promotion, and more.
  • Coordinate content and produce organizational and department-specific newsletters and other emails via MailChimp.
  • Responsible for day‐to‐day content updating and maintenance of ICP’s website via Drupal to ensure timely and accurate information is posted.
  • Coordinate, produce, and schedule organic social media assets to support campaigns.
  • Upload and manage video assets on online properties, including Vimeo and YouTube.
  • Update content on third-party platforms, including ticketing (Acme, Ticketleap) and shop (Lightspeed).
  • Monitor, update, and maintain listings on international, national, and local online outlets.
  • Coordinate and conduct content updates to digital visitor display in a timely manner.
  • Assist with development and management of digital content calendars—including social and email—to optimize promotion of institutional activities
  • Coordinate, track, and save marketing and communications collateral and assets.
  • Assist with analysis of Google Analytics, Mailchimp, and other analytics tools to optimize website marketing and email promotions.
  • Assist with media materials for press kits, including branded press releases and contact sheets.
  • Monitor multiple and respond to requests communicated via email/phone and route requests/queries to key contacts as appropriate (visitor experience, press, membership, education, etc.)
  • Support team by managing administrative tasks such as processing invoices and procuring estimates.
  • Additional responsibilities as needed

Supervisory Responsibilities:

  • N/A

Minimum Qualifications:

Education Requirement:

  • 1 to 2 years digital marketing experience with an emphasis on digital content, including email production.

Minimum Experience Requirement:

  • Experience with email management and scheduling tools (e.g. Mailchimp).
  • Knowledge of content management systems (e.g., Drupal) and ability to troubleshoot display issues. 
  • Basic understanding of producing and optimizing media using Adobe Creative Cloud (Photoshop, InDesign, and Illustrator).
  • Familiarity with social media management tools (e.g. Sprout Social, Later).
  • Familiarity with project management tools (e.g. Asana).
  • Knowledge of Google Analytics and interest in data tracking and analysis.
  • Detail-oriented with strong organizational and problem-solving capabilities.
  • Understanding of brand management and design principles.
  • Understanding of the principles of user-centered content development and information architecture, preferred.
  • Positive attitude and eagerness to collaborate.
  • Willingness to occasionally be on-call on evenings and weekends to capture and post ICP programming.

Additional Competency Requirement (Specific Knowledge, Skills and Abilities)

  • Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
  • Troubleshooting - Determining causes of operating errors and deciding what to do about it.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement so
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.

Working Conditions:

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • While performing the duties of this job, the employee is regularly required to communicate and exchange information.
  • While performing the duties of this job the employee is required to spend prolonged periods of time utilizing computers.
  • While performing the duties of this job, the employee is regularly required to operate, activate, and use office equipment.
  • The employee must occasionally move throughout ICP’s spaces to document events.
  • The employee may occasionally need to move up to 25 pounds

Special Environmental Factors: (Nature of the work environment)

  • COVID-19 Vaccination Required - As per the recent New York City mandate “KEY to NEW YORK,” All staff working in our indoor facility are required to show proof they have received at least one dose of a COVID-19 vaccine authorized for emergency use by the FDA or WHO.

Compensation and Benefits

  • Salary will be competitive and commensurate with experience.
  • ICP provides its staff with a generous benefits package featuring medical, dental, life insurance, short- and long-term disability, pre-tax transit and flexible spending programs, and 403(b) pension plan.

How to Apply

Please submit a resume and cover letter on Indeed. Applications without a cover letter will not be considered.

The International Center of Photography is an Equal Opportunity Employer.