After 10x10 Japan, we thought, what if we took American photobooks to Japan? So that is what we planned to do, and this is what happened. We contacted 10 specialists from the photobook community and asked them to select 10 American photobooks of influence from the past 25 years.

10x10 American Photobooks will travel to Tokyo for a four-week run at the Tokyo Institute of Photography from September 11–October 6, 2013. At the end of the event, all the books in the project will be donated to the Tokyo Metropolitan Museum of Photography Library.

Can't get to Tokyo?? Join us for an opening reception for the New York City preview on Friday, May 3, 7–9 pm at Ten10 Studios. The project is on view May 3–5.

The 10 Reading Room Specialists:
Shannon Michael Cane, Printed Matter
Lindsey Castillo, Rebecca O'Keefe, and Grant Willing, The Camera Club of New York
Bruno Ceschel, Self Publish, Be Happy
Christina Labey, Conveyor Arts
Larissa Leclair, Indie Photobook Library
Leigh Ledare, photographer
Harper Levine and John Gossage, Harper's Books and Loosestrife Editions
David Senior, Museum of Modern Art Library Bibliographer
David Solo, photobook collector
Alec Soth and Brad Zellar, Little Brown Mushroom

10x10 American Photobooks Team:
Matthew Carson?, Ihiro Hayami, ?Russet Lederman, and ?Olga Yatskevich?? (co-organizers)
Shiori Kawasaki and ?Victor Sira?? (publishers and book designers, bookdummypress)
Mathieu Asselin and Jeff Gutterman (multimedia, technical, and editorial support)

Learn more about 10x10 American Photobooks here.
Pre-order the accompanying catalogue.