Membership and Annual Fund Manager
Date: September 2014
Department: Development Services/Development
FLSA Status: Exempt
Supervisor: Director of Development Services
ICP is seeking a Membership and Annual Fund Manager to coordinate and manage the Membership and Annual Fund programs. ICP Membership accounts for approximately $400,000 in revenue each year with roughly 3,500 members. The Annual Fund raises approximately $100,000 each year through direct mail, special giving opportunities, and an online campaign.
Reporting to the Director of Development Services, the Membership and Annual Fund Manager will spearhead ICP’s direct marketing appeals to a broad constituency and will be responsible for building ICP's base of supporters through the two programs. The Manager will plan and execute the Membership program and help a growing fundraising program identify, cultivate, and demonstrate the importance of annual unrestricted support by raising funds and awareness for the Annual Fund through direct marketing, events, and social media. The Manager will work closely with the Development Services team to track membership data and analyze trends to enhance ICP membership revenue. The Manager works closely with the Development staff to identify prospects for upgrading and stewardship opportunities, and to develop a series of membership programs, cultivation, and recognition events.
• Perform comprehensive analysis and reporting related to all aspects of the Membership and Annual Fund programs; use data-driven model to evaluate current returns and to make recommendations for program growth and enhancements.
• Create incentives for upgrading and renewing; ensure continuous flow of new members by working with the Development Services team, list brokers, mailing houses, and cultural institution partners.
• Propose annual financial goals for the programs, and, when approved, ensure that these are met.
• Develop and implement a strategic action plan with objectives, timelines, and assessment components for the Annual Fund program including identification, cultivation, solicitation, and stewardship of constituents.
• Engage members and donors in person and over the phone, through both stewardship and solicitation; work with Development staff to identify, cultivate, solicit, and steward Members and Annual Fund donors, with the goal of soliciting increased and/or additional gifts.
• Create and manage a full range of benefits related to categories of membership (including but not limited to: invitations to openings, gallery talks with photographers, private collection visits, studio tours, guest privileges, etc.) insuring that these benefits are in line with benefits offered to other donor groups within ICP.
• Develop at least three direct mail appeals per season; strategize mailing lists and messaging, ensuring that mailings follow a clear production timeline; work with vendors on creation of design and text, and select premiums for direct mail and email campaigns for both programs; initiate reprints and production of membership brochure, cards, guest passes, envelopes, renewals, etc.
• Work with Development Services team to ensure that membership cards and acknowledgement letters are sent in a timely manner and on a consistent basis.
• Work with the Director of Individual Giving to plan, schedule, and execute ICP's Patron Level membership programs (gifts of $650, $1,350, and $3,500); work closely with Development staff to monitor individual Patron members and engage them.
• Work to build and enhance the FOCUS membership program (young patrons).
• Work with special events and other staff to arrange and execute all membership events.
• Undertake additional responsibilities as assigned
Education and Training
• Bachelor's degree
• Ideal candidate has completed coursework or training in direct mail procedures, marketing, non-profit management, or a related field.
• Minimum 3-5 years experience in membership and/or development, preferably with an arts/cultural/education organization
Skills and Abilities
• Understanding of current membership best practices; knowledge of direct marketing tools and the data analysis skills needed to predict trends and stay on top of them.
• Exceptional attention to detail and deadlines.
• Excellent communication skills and the ability to communicate (oral and written) quickly and persuasively; excellent writing skills, particularly for direct mail pieces.
• Computer-literate, including current Microsoft Office and internet; direct mail/marketing experience and high degree of proficiency with donor software tracking programs (e.g. Raiser's Edge).
• A highly developed ability to interact with a diverse constituency as well as a wide range of vendors.
• Creative and energetic; excited about refocusing and reviving the existing Membership program and enhancing the existing Annual Fund program.
• Skilled at juggling and completing numerous detail-oriented tasks with changing priorities—ability to work independently and as part of a team in a dynamic and growing organization.
• Requires availability beyond regular office hours for openings and events on evenings and weekends
Special Working Conditions:
• Must be capable of effective performance in tight and shared quarters